When was the last time you heard an admirable entrepreneur giving the advice of ‘Scratch your own itch’?
There are three fatal mistakes that every seasoned entrepreneur has fallen into when trying to scratch their own itch. Fall for one of these and you’re very likely to fail. Failure doesn't mean your entrepreneurship journey is over, but this failure won't teach you anything you can't learn in the next 5 minutes. Pay attention, reflect and learn.
Humans are funny creatures.
Admittedly, I love monkeys, however I'm sure they observe how we interact with our environment and think (with their little monkey brains) that we are weird and irrational. Although we proclaim that we are independent free-thinking beings, the reality is that mostly look for someone else to take the lead and everyone else just follows along.
I've always questioned whether entrepreneurs are more, or less rational than everyone else...
Do you ever get an itch?
An itch where you know that something needs to change? The more time you spend thinking about what you want to change, the harder it seems to be to get started. Sometimes you'll catch yourself making excuses and other times you'll talk yourself down to say that it really doesn't matter.
The truth is, you deserve this. If you have an audience, they deserve this.
Earlier this year I wrote a post called 25 insights from Seth Godin’s Startup School. My first detailed dive into these insights was Freelancer or Entrepreneur? Seth Godin cares and so should you, here is my second.
Marketing is an interesting idea. Everyone has a different perspective on the definition and practise of marketing. Some people think that advertising and marketing are essentially the same thing, others see that marketing is simply everything that happens with the customer before selling. Here’s my definition:
Marketing is making promises, delivering experiences and telling stories.
Starting and restarting have a lot in common. You would think that if you have done something before and stopped (for whatever reason), then it would be easier to restart than start something new. Not the case .
…is a cop out.
When you start with If only, you are telling me that you're not good enough. Good enough is easy to find. Others, just like you, have more money, better qualifications, more powerful connections. But I don't care about them. I care about you because you have my attention in this very moment. What are you going to do with it?