Earlier this year I wrote a post called 25 insights from Seth Godin’s Startup School. My first detailed dive into these insights was Freelancer or Entrepreneur? Seth Godin cares and so should you, here is my second.
Marketing is an interesting idea. Everyone has a different perspective on the definition and practise of marketing. Some people think that advertising and marketing are essentially the same thing, others see that marketing is simply everything that happens with the customer before selling. Here’s my definition:
Marketing is making promises, delivering experiences and telling stories.
Starting and restarting have a lot in common. You would think that if you have done something before and stopped (for whatever reason), then it would be easier to restart than start something new. Not the case .
…is a cop out.
When you start with If only, you are telling me that you're not good enough. Good enough is easy to find. Others, just like you, have more money, better qualifications, more powerful connections. But I don't care about them. I care about you because you have my attention in this very moment. What are you going to do with it?
Today on the podcast we recap the interviews in the first seven episodes of the Remarkable Crowdfunding Toddcast. In particular, there are a few key learnings that are incredibly useful when crowdfunding your ideas and products.
If you are planning on selling luxury products online, this is the episode for you!
Daniel explains how they used Kickstarter as a pre-release sales platform for their new line of beautiful leather bags and accessories. What got my attention when requesting Daniel for an interview was that it was very clear that this was a super premium product pitched to wealthy people.